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Senio Zapruder was born in Siena on June 16, 1987. He’s still struggling with the brushes of the art laboratories at high school, when he comes for the first time face to face with a work by David Lachapelle. The effect is dazzling: from the glam-punk aesthetic of the New York artist, Senio traces the beginning of a personal journey of expression, a hybrid ranging from the cult pop icon Britney Spears, to the glossy androginy of the Marilyn Mansons of The Mechanical Animals, passing through Rob Zombie’s horror movies, not excluding an innate and heartfelt adoration for tortous art of the Renaissance genius Leonardo da Vinci. The years studying in IED as a video maker give him the opportunity to refine the technique and get closer both to the underground culture in Milan and to the fashion world as well. Input and aesthetics that once again he mixed on the hallucinated pallettes he brings into video. His fledgling career already boasts A-line collaborations : Versace, Dolce & Gabbana, Dsquared2, Ermenegildo Zegna, Iceberg, H & M, Vogue Italia, Bvlgari, Moschino, just to name a few.